About Me: I am certified global digital marketing professional (CDMP) who is passionate about creating impactful digital experiences, to maximize brand value and build community.
My calculated yet agile approach to my scope of work coupled with my natural zeal for learning has allowed me to leverage challenges into rewarding opportunities. In addition, I am always enthused to ideate new concepts by quickly assimilating new information and using prior knowledge in an applicable and transferrable context while ensuring that workflows and processes are streamlined to ultimately replicate success and build thought-leadership for adoption.
My marketing and research experience spans 5 years. In the first 3 years of my career, I've worked as a copywriter and social media manager for international brands including the Chief People officer of Zoom's personal brand and National Black Movie Association.
As my career evolved, I transitioned into a full time role as a Digital and Marketing Manager at the Jamaica Technology and Digital Alliance. My scope involved defining and planning the brand's digital marketing strategy and campaign initiatives, underpinned by the organization's vision of "access, influence and empowerment through technology. I also managed a team of 2 interns who were supporting with the operational execution of tasks and campaigns. Key to my role was analyzing data and metrics through reporting and documentation.
Key Campaign: "Go Digital Campaign"
The Go Digital campaign was aimed at increasing awareness and sign-ups on the Go Digital Marketplace platform (https://godigitaljm.com/).
The Approach: I conceptualized and planned a 2 hour virtual "Marketplace Meetup" event series, aimed at providing small and micro business with the access and opportunity to meet and connect with technology vendors and solutions providers who can support their digital transformation needs through services such as website development, software development, digital payment solutions, CRM solutions, data analytics, and digital marketing.
The Result: The event series generated 100+ marketing-qualified leads for Marketplace Meetup events using organic channels (social media, email marketing and partner/network marketing), as well as, paid ads. In additon, sign-ups on the platform increased by over 270%.
Additionally, I organically increased blog visits and views by over 300% and 150%, respectively, on the marketplace platform through email marketing and social media campaigns within 11 months.
Why I love Digital Marketing: Digital marketing is an ever-evolving space that forges opportunities to learn and embrace new channels and technologies that provide greater access to information and solutions.
Being a digital marketer has allowed me to challenge myself and approach my scope of work with agility and shrewdness, as I grow in the digital space. I believe this is why I am always enthused to conceptualize and manage marketing campaigns. I am also particularly keen on testing different content formats, channels and messaging to gain a more in-depth and empathetic understanding of the target customers. This approach will allow any brand to increase its "know, like and trust factor" by connecting with customers in a human-centric way which ultimately fosters brand affinity and loyalty.